FOR IMMEDIATE RELEASE
For information, contact:
Mary Rosenbleeth
Noofangle Media, Inc.
214/693-0648
Noofangle Media Secures Funding, Expands its Portfolio
Online Syndication of Professionally Produced Content Goes Local
Feb. 18, 2008 – Dallas-based Noofangle Media, Inc. (www.noofanglemedia.com) today announced it has secured its Series A round of funding, enabling the Company to expand its portfolio of out-of-the-box content solutions for businesses that want to grow their online revenue while providing their audiences with exclusive, professionally produced content they can trust.
Noofangle leverages a national network of experienced and respected journalists to produce high-quality, original editorial content specifically for the Internet. Noofangle then packages the content into focused, web-based platforms that are seamlessly integrated into their partners’ websites. The Company launched its first platform, www.Greenrightnow.com, in November 2007 and with this round of funding complete, Noofangle is expanding its portfolio to include www.Shopperati.com and www.GetListy.com with other platforms to soon follow.
An Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) report recently announced that Internet advertising revenues were expected to exceed $20 billion in 2007. As the demand for a high-impact presence on the web skyrockets, companies are becoming increasingly concerned about the quality and reliability of the content with which their brands are associated.
“While advertisers are indeed spending a larger portion of their marketing budgets online, they are also becoming increasingly more discriminating. While user generated content and social networks provide a huge volume of remnant content on which to spend, successful advertisers know that high quality content and a robust consumer experience are needed to truly enhance their brands, drive successful promotions and increase their marketing,” Noofangle Media CEO Mitch Rosenbleeth said.
Marc Montoya, Noofangle’s President and long-time media executive adds, “While traditional media companies continue their transition to new media, we are seeing literally thousands of our best and brightest writers, photographers and videographers being left out of the Internet economy. All this is happening at the same time as the demand for professional, trustworthy – not to mention legal – content on the web is exploding.”
Each Noofangle platform contains a variety of original content – text stories, video, audio – tailored to the Internet medium and dedicated to a particular topic that is highly relevant to a specific consumer demographic. The content is updated daily by Noofangle’s seasoned team of editors to ensure that visitors return frequently. Noofangle then works closely with local media partners across the country on a market-exclusive basis to drive advertising revenues and increase online traffic. In just its 4th month of full operation, Noofangle Media platforms already reach more than 15% of U.S. households. That’s good news for advertisers who want to get local but need a consistent platform on which to advertise.
“When someone visits a Noofangle channel through one of our partner’s websites, they never know they’ve left the customer’s site because we’ve tailored it to be consistent with our partner’s brand,” Montoya explained. “It’s literally a ‘plug-and-play’ solution branded just for them.”
Rounding out the management team, co-founder and Editor-in-Chief Tom Kessler brings his extensive background in editorial operations in both traditional and new media companies. Kessler, who also spent eight years as the Arts Editor of The Dallas Morning News and was the Editor and Publisher of Broadcast.com, served in key programming positions at AOL and Yahoo!.
“I kept seeing journalist friends and colleagues being laid off, but I also saw the growing demand for professionally produced content on the web,” Kessler said. “Through Noofangle, we are able to leverage these talented journalists to provide web-based platforms that advertisers and our media partners have been asking for.”
“The demand from Internet advertising continues to explode, but many businesses can’t compete for a piece of the pie because they don’t have the ability to maintain a website that is attractive to both advertisers and potential consumers,” Rosenbleeth said. “Noofangle helps them get in the game.”
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