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HomeHealthThe Birth of Bioidentical: Tracing the Menopause Marketing Juggernaut

The Birth of Bioidentical: Tracing the Menopause Marketing Juggernaut

​How a catchy word jumped from alternative medicine to Oprah, reshaped menopause care, and left decades of confusion in its wake ​Read More

Jen Gunter
I am an OB/GYN, pain medicine physician, and two time NY Times best selling author. I write a lot about sex, science, and social media.
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