Saturday, November 22, 2025
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Gen Z and the Attention Economy

​This is a video about the attention economy through the lens of Mr. Beast (Jimmy Donaldson) and his recent leaked memo. We talk about the addictive nature of social media, algorithm-driven pressures, and the evolving work ethic of Gen Z, including a shift from traditional work norms to a results-focused mindset. We also examine the uncertain future of AI, its potential to surpass human intelligence, and its significant energy demands, with discussions on the ethical implications and societal consequences. Woo hoo!

00:00 Intro
02:12 Quick Background on Mr Beast
03:49 Mr Beast Memo
04:30 Gen Z Montage
07:12 The Good
07:57 The Bad
10:51 Attention Economy
13:24 Hypocrisy
14:53 Gen Z Takes Over
18:00 Ok Back to Workstyle
19:17 Attention is the most valuable thing in the world

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Kyla Scanlon
I am Kyla Scanlon. I am an author, economic commentator, and educator focused on making sense of how people experience the economy. I am the founder of Bread, a financial education company that uses storytelling, humor, and analysis to explain markets and policy to millions across platforms. My work has been featured in The New York Times, The Atlantic, The Financial Times, Bloomberg, and many other outlets.
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