HomeHealthThe Birth of Bioidentical: Tracing the Menopause Marketing Juggernaut Health The Birth of Bioidentical: Tracing the Menopause Marketing Juggernaut By Jen Gunter August 24, 2025 0 12 ​How a catchy word jumped from alternative medicine to Oprah, reshaped menopause care, and left decades of confusion in its wake ​Read More Share FacebookTwitterReddItEmail Previous articleBillionaire, Disrupt ThyselfNext articleThe Gaza Famine Truthers Dr. Jen GunterI am an OB/GYN, pain medicine physician, and two time NY Times best selling author. I write a lot about sex, science, and social media. RELATED ARTICLES Economics The Republican Brain Doesn’t Want To Understand Health Care November 13, 2025 Health Reaction to the FDA Announcement on MHT November 11, 2025 Health New episode: What DIDN’T suck in 2025 November 7, 2025 Most Popular Econ 102 November 22, 2025 Noahpinion November 22, 2025 The Vibecession Deepens November 20, 2025 Reminder: Crypto Is a Trump Trade November 19, 2025 Load more